If you run a restaurant, bar or café you know how important your menu is! It is the first introduction to your food that a customer gets and having great pictures can make a world of difference.

In this multicultural place that we live in, in a city full of tourists and international business travelers not all of whom speak great English, how do you attract them into your food establishment with ease? Everyone can understand a photograph; the phrase “people eat with their eyes” has never been so relevant. Most people like to see a photo of their food before they order so they know exactly what they are getting, and for those from a different culture who are not familiar with your style of dishes this is even more important.

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The only way to produce a professional photo style food menu is to use a professional food photography service. The “do it yourself” method just will not cut it in these times of high competition when your competitors all have sleek and professional menus.

A great looking food menu can look as good on your website as it does in your restaurant, bar or café. All of our photographs can be used on your website as well as being printed for your menus. When more and more people check your website before deciding whether or not to eat in your establishment, a beautiful set of food menu photographs can really give you the edge over your competition.

FOOD PHOTOGRAPHY CAN CREATE STUNNING MENUS

One extremely popular benefit for businesses in the food trade, restaurants for example, of choosing to use a food photographer to help create their menus is that the photographs themselves can create stunning looking menus that appeal to customers of all ages, genders, and preferences.

If you were to look at a menu that consisted of nothing more than an itemised list of each dish, with no description of the dishes or no pictures of the image, would be feel incredibly excited? The answer is probably no. However, if you were to browse a menu which incorporated several photographs of the restaurants signature dishes, images which were bright, colourful, and professional looking you would probably be far more excited and far more inspired to try new things, based simply on how they look on the menu.

FOOD PHOTOGRAPHY CREATE MORE APPEALING WEBSITES

We are currently living in an age where the internet is now a vital part of everyday life, with as many as 60% of us now owning a smart phone or similar smart device which allows us to connect to the internet whilst out and about. As a result of this, more and more restaurants now have websites online which provide details about the services provided, the location, the restaurant itself, and of course, the menu itself.

Again, do you think people would rather view a generic and bland looking website with no images or do you think they would rather view exciting and professional looking photographs of signature dishes and ingredients used in the dishes? Food photographers can take items such as red and green chillies and create stunning photographs that immediately catch the eye and tantalise the taste buds, brightening up any website or menu.

FOOD PHOTOGRAPHY MAKES CUSTOMERS HUNGRY

Whether restaurants choose to hire a professional food photographer to create images for their websites, for their menus, or even for images to be used on the walls around the restaurants themselves, another great benefit of choosing to hire a professional food photographer is that the photographs of the dishes themselves can help to make customers feel hungry as the dishes will look so attractive.

If you are already feeling hungry and thinking about opting for a steak dish before coming across a picture of a delicious looking steak dish on page 3 of the menu, there as a very strong chance that you are then order that dish. Seeing the dishes beautifully presented in stunning bright, vibrant, photograph form can help to make up your mind about which items you are thinking of ordering. If you have no idea what you fancy but a certain image of a specific dish catches your eye, then again, that photograph could help to make your mind up for you.